Taking on Reliace Jio, Gopal Vittal, chief executive officer and managing director of Bharti Airtel, believes the telco will retain market leadership, as nothing can be offered free for life.
While Airtel will not proactively cut rates, it will wait for Reliance Jio Infocomm’s tariffs to kick in and then do what it takes to be competitive. Howeber, Vittal added that Airtel is not obsessed by its competitors, but it is obsessed with customers.
Airtel might drop tariffs further if needed to fight Reliance Jio as the latter has rolled out free services for a limited period
According to Vittal, JIO’s entry would hurt smaller players more and lead to industry consolidation.