I would hire Arnab Goswami, but who will pay his salary?: Prasar Bharati CEO


The Twitter account of Jawhar Sircar describes him as a person who has paid a price for airing his views frankly. The outgoing CEO of public broadcaster Prasar Bharati quit his post a year before it was supposed to end due to “tiredness of unsuccessfully bringing a change”. Highlighting the steps, he took to Arindam Majumder, on his last day at office. Sircar blasts the sarkari culture at the organization and stops short of saying that the organization will die if it does not accept change.

Doordarshan has gone on a self-destruction mode long back. Why did Greece fall? Why did Turkey, with such a glorious past, now a problem for the region? Because, they refused to change with time. The decline started to get noticed from 2006 when private players like Star got in syndicated programmes at heavy cost. They got in ‘Who Wants to Be a Millionaire’ to India as ‘Kaun Banega Crorepati’ and improved upon it with Amitabh Bacchan, while DD was happy with its cardboard program. It happens because its decision-making powers are constricted.
Despite that DD was able to grab eyeballs due to good programs like Ramayana, Mahabharata, Nukkad, Buniyad which were done by outsiders. Since 2003, there was a rethink by management and it decided to create its own programs. That was a disastrous decision.

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